Kumho Tyre has won another major design award for its innovative and advanced tyre design taking out the Product Design category at the 2026 Red Dot Design Award in Germany.
the Red Dot Design Award is one of the world’s most prestigious design competitions and is organised by Germany’s Design Zentrum Nordrhein Westfalen and is widely regarded as one of the top three global design awards in the World, alongside Germany’s iF Design Award and the United States’ International Design Excellence Awards (IDEA).
The Red Dot competition recognises outstanding designs each year across three categories including Product Design, Brands and Communication Design, and Design Concept.
Kumho Tyre earned the award for its on and off-road tyre, the Road Venture RT this year and the achievement means that the company has now won a Red Dot Design Award for past seven years consecutively since 2020.
The Road Venture RT has been engineered to deliver exceptional performance across both on-road as well as challenging off-road environments, including rocky and muddy terrain.
The tyre features a robust tie-bar tread design to enhance durability and wear resistance, and in addition features a “Stone Ejector” pattern, which was inspired by the form of cracked earth and rocks, and has been incorporated into the base of the grooves to reinforce its off-road aesthetic.
A gear-shaped protective block or side biter has also been applied to the upper sidewall, which not only reinforces its rugged visual identity but also helps reduce the risk of damage from external impacts and improve driving stability.
“It is especially meaningful that Kumho Tyre’s design excellence has once again been recognized at the prestigious Red Dot Design Award,” said Kumho Tyre’s Head of R&D Division, Young-Jin Kim.
“We will continue to develop products that achieve a balance between outstanding performance and innovative design, in line with evolving market demands,” he said.
Kumho Tyre has continued to demonstrate its design competitiveness this year, securing consecutive wins at major global design awards, including the iF Design Award and the German Design Award.
The company plans to further strengthen its premium brand value by advancing innovation in both design and product development.