CANTERBURY-BANKSTOWN BULLDOGS TO WEAR KUMHO TYRE ON THEIR SLEEVE IN 2027
Kumho Tyre Australia are pleased to announce the extension of their partnership with NRL club, Canterbury-Bankstown Bulldogs, which will now see the Kumho Tyre logo proudly displayed on the sleeve of the NRL jersey in season 2027.
Kumho Tyre will continue as the Official Tyre Partner but have now upgraded the partnership, moving from NRL Head Coach Partner, to now being the Official Sleeve Partner.
On top of now seeing the logo on all of the apparel week-in, week-out, Kumho will place huge importance on supporting community programs and will continue to be a driving force across multiple activations and initiatives, which has been in place since joining the Club in 2025.
As an industry leader, Kumho Tyre will of course raise brand awareness through the partnership, but will also see their investment contribute to the Bulldogs junior pathways program, with the continued development of junior players, in their quest to one day wear their very own NRL Bulldogs jersey.
Harry Kim, Kumho Tyre Managing Director – Australia is excited to see what the future holds for the partnership.
“All of us at Kumho Tyre Australia are excited that we have been able to extend and upgrade our partnership with the Canterbury-Bankstown Bulldogs,” Mr Kim said.
“Like the Bulldogs, Kumho Tyre is continuing to grow in stature and to be able to showcase our brand on the jersey of one of the biggest sporting clubs in Australia is a sign of strength on both sides.
“Whilst on the surface it’s a logo on the jersey, Kumho and the Bulldogs will continue to work together on exciting initiatives over the next two years, most importantly, the road safety program through the Game Changers schools program and a number of other exciting fan engagement activations.
“Kumho Tyre have an exciting 12 months ahead and we’re pleased that we will be able to share this journey as the Official Tyre Partner and NRL Sleeve Partner for the next two seasons with the Bulldogs.”
CEO Aaron Warburton was pleased to see the partnership continue.
“Kumho Tyre has set the standard for what a partnership can deliver for our Members and community,” he said.
“Their community values have shone through in the Bulldogs Game-Changers Road Safety Program, which has given hundreds of local students the tools to make safer choices.
“We’re really pleased to have Kumho Tyre re-commit and step up onto our NRL jerseys for 2027 and beyond."
