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KUMHO TYRE JOINS AC MILAN AS NEW PREMIUM PARTNER

KUMHO TYRE JOINS AC MILAN AS NEW PREMIUM PARTNER

Milan, July 2023:

Kumho has announced that it has entered into a partnership with Italian football powerhouse AC Milan that will see the company become the ‘Rossoneri’s’ new long-term Premium Partner and Official Tyre Partner.

The collaboration between the two global brands, which have both demonstrated excellence in their respective fields, lays its foundation on the same set of shared values, which drive them to lead the way through the pursuit of change, innovation and competence and an open mind.

Passion, devotion and a constant search for performance are also fundamental principles for both AC Milan and Kumho Tyre.

Kumho Tyre plans to strengthen and diversify its marketing and investment to reach a greater customer base in key markets the partnership, thanks to the Club’s premium positioning, attention to quality and global appeal, which will also enhance its presence as a premium brand.

We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base,” said CEO of Kumho Tyre, Il-Taik Jung.

We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand,” Jung added.

CEO of AC Milan Giorgio Furlani said the Club is delighted to welcome Kumho Tyre to its family of Premium Partners and to start a brand-new journey together.

 

“Thanks to our common set of values and our common vision, our partnership will inspire us both to further push boundaries and keep innovating,” Furliani said.

"Starting a journey alongside a partner like Kumho makes us proud and testifies to the global influence and relevance of our brand, with over 500 million fans worldwide," added Casper Stylsvig, AC Milan's Chief Revenue Officer.

"We are confident that this new path will lead us to achieve together all the goals we have set ourselves," Stylsvig added.

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