Kumho Tyres Makes Major Donation in Australia

Kumho Tyres Makes Major Donation in Australia



The Australian branch of Kum­ho Tyres (CEO: Chang-gyu Kim) announced that it has donated proceeds earned by joining a Pink Fitters Day event held May 20 to a public foundation.

Marking its third anniversary this year, Pink Fitters Day start­ed when Australia’s cricket hero Glenn McGrath estab­lished the McGrath Foun­dation after his wife died of breast cancer so that trained nurses could be dispatched to remote regions where they could help people learn how to diagnose and prevent breast cancer.

Since 2010 when it offered its sponsorship for the first time, Kumho Tyres has sold shirts by being involved in the event along with employees of its Australian entity and all dealers dress in pink shirts. All pro­ceeds were delivered to the McGrath Foundation. A well-known public charity established in 2005, the McGrath Foundation’ has been at the forefront of the movement to prevent breast cancer.

With big Australian partners such as Master Dealer, Bob Jane, Tyrepower and more than 280 dealers joining the event, the total number of participants grew this year to twice as many last year. The pro­ceeds of $20,0000 raised through the event were all donated to the Foundation.



Major partners in South Australia, Victoria, and New South Wales joined the event offering services such as checking tyre pressure or exchanging them in addition to the shirt sales promotion. On the venue was also a special autograph session with Australian swimmer Grant Hacket and other well-known athletes.

“I hope that joining this Pink Fitters Day event and donating the proceeds to the Foundation while checking tyre safety offered a good opportunity for us to build trust among local consumers,” said Kiyoung Kim, head of Kumho Tyres’s Australian entity. “I expect that this activity will be recognized as a great activity for the public good in Australia.”

Now holding 7 percent of the local market obtained, Kumho Tyres ranks third on the Australian tyre market. Its aggressive marketing activities, optimized logistical system, and promotions have enabled the company to achieve annual growth of about 23 percent over the five years from 2006 to 2011. With competition tightening as its sales recorded $160 million this year, Kumho Tyres did not expect to achieve more than 10 percent growth year-on-year.