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KUMHO SIGNS MOLLY TAYLOR AS BRAND AMBASSADOR

MOLLY TAYLORKumho has announced that Molly Taylor, one of Australia's rising motor sport stars has become an official brand ambassador for the company in a year when  she makes her return to Australia to contest the Australian Rally Championship.


Molly Taylor is now ranked as the world's best female rally driver after spending the last three seasons in the Junior World Rally Chammpionship and has decided to take upan opportunity to return to her home country in 2015  to attack the ARC.

Kumho's signing of Molly Taylor will mean a significant role with the leading tyre manufacturer, becoming involved in its annual Pink Fitters Day, its partnership with the McGrath Foundation, as a speaker at its major national conferences as well as playing a significant role in  the company's  partnership with the Australian Rally Championship.

According to Kumho Tyre Australia's national marketing and training manager, David Basha, the opportunity to recruit Molly Taylor as a brand ambassador was a logical and rational one and fits with the company's ethos of being the best.

"Molly is a really inspirational character who has amazing drive and focus to achieve greater things and that is very much in step with  Kumho's overall philosophy," said David Basha.

"Apart from the fact that  she will be driving her Renault in the ARC this year on Kumho tyres Molly has a lot to offer a company like ours  in terms of focus, inspiration and determination," he said.

"She will be fulfilling a range of roles  away from the  rally sphere and will feature in a range of our marketing intiatives," he added.

Molly Taylor  says the opportunity to partner with  Kumho as a brand ambassador is a great opportunity  to showcase the sport of rallying to wider audience  and   to help  mor people understand what the sport is all about.

"Kumho has a very forward thinking attitude to its marketing and I am very proud to have been selected  to be brand ambassador and looking forward to working with David and  the team at Kumho  throughout 2015 and beyond," said Molly.

Taylor won several junior class championships locally before moving to to Europe in 2009 to build her rally career. In 2011, she was one of six young drivers awarded a fully funded driving scholarship in the WRC Academy, a junior category of the World Rally Championship.

Since then, she has contested selected rounds of the European Rally Championship and the WRC, posting several class victories along the way.

During that period, she was named British Ladies Champion two years in a row, won the inaugural European Rally Championship Ladies Trophy and was officially recognised as the fastest female rally driver in the world (2013).

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