Leading tyre maker Kumho has donated $100,000 to the McGrath Foundation in support of its efforts to fund McGrath Breast Care Nurses throughout Australia and raise awareness of breast cancer among young women.
The donation was presented to the chairman and co-founder of the McGrath Foundation, former Australian test cricketer Glenn McGrath.
He said it was great to see a leader of the Australian tyre industry get behind the Foundation with such a substantial contribution.
“The tyre industry is pretty blokey business, so it’s great to see that these guys are willing to display a bit of McGrath pink in their showrooms in support of the Foundation,” said Glenn.
“It shows that people in the tyre industry understand that breast cancer doesn’t just affect women – it affects families.”
Kumho Australia’s managing director D.J Lee said the donation was part of a global policy by the tyre maker to contribute positively to the communities in which it does business.
“Kumho has been marketing products in Australia for over 30 years and as a company we felt it was time to give back to the community,” said Mr Lee.
“In Korea, our approach to corporate and social responsibility is described as arum daun giup, which literally translated means ‘beautiful company’” said Mr Lee.
“In broad terms we are committed to working hard to provide a substantial contribution to the betterment of our people and society in general.”
As part of its
commitment to social responsibility, Kumho is using innovative
technology to develop more environmentally-friendly tyres.
Its range of Aroma Technology tyres give off a perfumed scent when the
rubber compound is warmed up by road friction.
|
|
 |
The company says the perfume – predominantly lavender with hints of
mint, iris and white musk – can be smelled within a 10-metre radius of
the vehicle.
Kumho chose lavender oil as the base for the Aroma Technology because of its therapeutic qualities.
The essential oil of the lavender flower has long been used in herbal remedies as an anti-inflammatory and as an infusion for the soothing of coughs and colds.
In addition to smelling more pleasant than conventional tyre rubber, Aroma Technology tyres have distinct practical advantages.
The molecules in aromatic oils are more stable than conventional petrochemical oils when heated, reinforcing the bonding of the rubber compound and improving the visco-elasticity of the tyre.
The result is that the Aroma Tyre has above-average traction and braking performance, improved ride comfort and very low noise characteristics.
|
|
The Management of Kumho Tyres Australia join Glenn McGrath in launching their friendship with the McGrath Foundation
|
|
